On The Spot… Revealing Volvo’s SuperTruck

It’s amazing what $40 million will buy you these days. If that seems like a lot to spend on just one truck, consider what the OEMs typically spend on R&D for a new model, or even just a significant upgrade. The $40 million Volvo Trucks spent on its SuperTruck project was an investment in near- and distant-future truck technology that will begin paying dividends for the truck maker and its customers as early as 2017.

Today’s Trucking was at the Washington D.C. unveiling in September when Volvo presented the truck to the press and the public for the first time. Equipment Editor filed this video report from the scene.

SHARE YOUR COMMENTS

Pin It on Pinterest

Share This
Loading...